When you open OBS for the first time, it will ask you whether your priority is streaming or recording.Ĭhoose streaming, and you’ll then see a second option: Let's start by setting up Open Broadcaster Software Studio. How to Create Live Video for Free With Open Broadcaster Software Studio Install OBS and Set the Stream Details These are just a few compelling reasons to try live streaming, but you can read Live Streaming Statistics Every Marketer Should Keep In Mind In 2022 to find out more.

80% of people prefer live video to a blog when it comes to brands they love.

The lockdown experience showed the power of unedited, interactive, and natural product placement via live streaming.

By the end of last year, live streaming was expected to account for over 80% of all internet traffic.

More than one in five Facebook videos are Live, and are watched longer than pre-recorded videos by up to three times.

Here are some stats from TechJury, who looked at how live streaming was making an impact: Live streams are more popular than ever, both for watching and creating content. Now that you know what OBS Studio is and what it's used for, now let's go over some facts. As well as allowing you to quickly and easily get into live streaming or recording, OBS gives you some simple and effective tools to make your video look more professional, like easy ways to manage multiple sources, transitions, and filters for your audio and video. Starting from a small project, OBS gained collaborators, and eventually sponsors, to help develop the program into what it is today: the people's choice of live-streaming software. There are advantages to both, but if you're getting started, it's hard to pick a better option than OBS. Unsurprisingly, a hardware encoder is a physical thing that you plug into your computer, and a software encoder is a program that you can run that does the same thing, like OBS. When you live stream, you need either a software or hardware encoder to convert your audio and video into a format that can be used across the internet.

How to Create Live Video for Free With Open Broadcaster Software (OBS) Studio

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